In 1987 Rudy decided to buy the mill he worked at for three years after the facility closed. With the business 90% farm and 10% birdseed, dog food and grass seed Rudy realized if he were to succeed he would have to make a change. In 1997 he tore down the grain elevator and added a store front on to the warehouse section. With times changing and Holmen rapidly becoming a suburb of Lacrosse Rudy's changed as well. Rudy let the customer dictate his inventory and soon grew to what it is today. With the largest selection of bird feeders in the area and other indoor/outdoor items and bulk seed along with over 110 formulations of pet food. Rudy's also offers a green house in the spring that has bedding plants and vegetables as well as fertilizers and wildlife food plot formulas. Rudy's has everything for everybody and is a unique part of Holmen.